OG, we've all heard this term before. Whether it refers to that hustler or pimp that's been on a block forever slanging dope or pimpin the neighborhood whores, or those Jordans that had Nike Air on the back instead of the jumpman symbol that have yet to be undeadstocked. But this "OG" is different. It refers to something created by two individuals Malcolm and Kyle, who decided to create simple, but powerful, clothing line. Their unofficial release of a t-shirt entitled with the simple words "Just Do it OG" created a whirlwind of buzz within the DMV area. They're also the geniuses behind originaldc.com, a website that keeps people updated with the newest Jordan and Nike releases, as well as music from the Delorean Music Group. I recently caught up with Malcolm and got the chance to ask him some questions about the OG movement.
Living Legend: What is OG? Why the name OG, and who runs OG?
Original DC: OG is what we use to abbreviate the site originaldc, its also what we try to pay homage to with what we do. Kyle and myself (Malcolm) run Original DC, and The Original District as a whole.
LL: What made you decide that this is what you want to do?
OGDC: It was just always what I was into, when I was growing up all I was concerned with really was music and basketball, whether it was the newest pair, or the players on the court. Bringing a website together with Kyle where we can attempt to provide insight on that and more was a dream come true. With me and Kyle being friends since we were like in 6th grade us coming together to this was just like us hooping together all those days, just do it, no pun intended.
LL: What can we expect from OG? what does OG exactly do?
OGDC: First up you can definitely expect a couple more items from our spring line which we have on the way in addition to the two “Just Do It OG”, a couple of appearances at sneaker related events in the DMV we got lined up, along with new music from the artists we sponsor. That’s Valleo, Nova, Prince Akeem, and Nike Nando, or you might know them as DMG (Delorean Music Group).
LL: I’ve heard that you guys actually sold out of an unreleased product. what was the feeling like? does it feel like your doing something right? do you guys feel like y’all are on to something big?
OGDC: It didn’t set in at first for a minute, it was really overwhelming though like we expected a good amount of support but when we sold out, it just reassured for Kyle and myself that all the hard work was going to hopefully pay off. I think it was then when I knew this was what I wanted to do.
LL: Where do you find inspiration for this line?
OGDC: Every time I look at a Michael Jordan game, or a picture of Lil Penny and Penny Hardaway, or a Mars Blackmon ad, or a pair of OG jays one of my friends might have from back in the day. Days when the shoe game was different than it is now.
LL: I’ve also heard that Michael Jordan is your favorite basketball player. what makes him your fav? his stats, the way he plays, his humility, what is it?
OGDC: I think it’s the fact that he never took no for an answer. If Jordan wanted to dunk on you, he was going to do it, no questions asked. I think he embodied the definition of the term “killer instinct” and brought to the game of basketball an attitude you should attack every project you involve yourself with. Not to mention that he won 6 NBA championships, finals MVP in all of em, all the while having the most successful basketball signature shoe line, I mean I could go on and on.
LL: Speaking of Jordans, the site you run, originaldc.com keeps people up to date on all of the latest Jordan and Nike releases. what made you decide to do that? why keep people informed on the release dates?
OGDC: I mean through out the DMV there are a lot of people that are into shoes, but might not know where to go to find dates for releases or stuff of that sort, and with Kyle and myself both being into kicks from a young age it was second nature to us. We just wanted to keep other people in the loop as well.
OGDC has been working, hard. New products are expected to release sometime this summer. Soon enough, while of everyone scraping and searching to find some OG White Cement 4′s, they’ll be searching for these classics as well. Stay tuned.
Check out some of the photos from their unreleased t-shirt, “Just Do It OG.”